RESETTING AND REINVENTING PRINT MEDIA: LEARNING FROM COLLEGE MEDIA

Alyssa Jackson, Rudy Pugliese

Abstract


A readership study, employing an online survey (n = 275), was conducted to determine the reading preferences of students, faculty, staff, and alumni for the student magazine and web site of a technological university. The print version (53%) was preferred over the online version (22%), with 25% having no preference. Internet and social media were the preferred news media with Facebook dominating all other sites. Few had downloaded the app (7%), despite the fact that 92% owned smartphones. Attitudes toward news were positive and predictive of reading specific sections. Reading the technology section was significantly related to being “part of my daily habit,” “part of my civic duty,” “helpful in making choices,” and negatively related to “inconvenient.” Additional qualitative responses are discussed. 


Keywords


College press, print, social media, transitioning

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DOI: http://dx.doi.org/10.17349/jmc117101

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