Ying Peng


This study focuseson publishing industry in thecontext of knowledge sharing economy. The way of communication via internet makes it possible and effortless to share experience, knowledge and information with others. This phenomenon is changing and reshaping the value chain of traditional publishing industry, in terms of its content producing, marketing and consuming. In this research, how sharing economy affects publishing industry would be addressed. The methods of multi-case study and in-depth interview would be employed. The in-depth interviews are taken within China Childrens Press &PublicationGroup, Post &Telecom Press, and Foreign Language Teaching &Research Press, which belong to general interest publishing, and educational publishing respectively. How could publishing company or self-publisher adapt to the changing atmosphere would be suggested as well in this research.


sharing economy, publishing industry, e-book, business model

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