Kejin Liu


The vigorous development of China's Internet culture industry has profoundly changed the internal structure of cultural industry and the habits of people's cultural consumption. With the frequent international cultural exchanges, the collision and integration of different cultures often have an impact on the cultural products and services of the country. How to stick to the core of their own culture and realize the expansion and promotion of culture self-confidence in the wave of Internet communication is an issue that every country needs to face and think about. This paper aims at clarifying the necessity of developing Internet culture industry in China and illustrating the new trend and characteristics of Internet culture consumption. This paper mainly adopts cases from different industries to analysis in order to predict the direction of the industry and put forward the proposals. Only deeply analyze the present situation of China's Internet industry and accurate grasp of the characteristics of the Chinese Internet culture consumption, we are able to cultivate, guide, promote and manage the endogenous power of economic and social development, and finally make suggestions on the key points of government governance.


China's Internet culture industry, cultural consumption, cultural self-confidence, the development trend, policy suggestions

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DOI: https://doi.org/10.17349/jmc118210


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