Orkun Goktepe


Todays organizations, public or private, pursue both substantive and organizational goals, which they must balance in their operations. Also, they have to change theirselves against environmental conditions that challenge them every day. Organizations seek both to maintain (or expand) their own autonomy and authority and to achieve their substantive goals, such as maintain their customers and find new ones. Therefore, strategic management and its applications are one of the most essential subjects for organizations. One of the most popular strategic application in recent years is social media management. Globalization and high competition have made social media applications as a part of organizations daily life. So, what does social media means for organizations? It is the effective and efficient use of resources so that an organization can survive in the long term, ensure a sustainable competitive advantage and achieve above average profit in the competition system. The Red Queen Effect (RQE) which is the research topic of this paper is seen as an important issue in the context of the use of social media as an important competitive tool in the organization-environment interaction.


Red Queen Effect, Organizational Change, Social Media, Big Data, Competition

Full Text:



Aral, S., Dellarocas, C. and Godes, D. (2013) Social Media and Business Transformation: A Framework for Research. Information Systems Research, Vol. 24, No. 1, Special Issue on Social Media andBusiness Transformation, 3-13.

Barnett,W.P. and Pontikes, E.G. (2008) The Red Queen, Success Bias, and Organizational Inertia. Management Science, Vol. 54, No. 7, 1237-1251.

D’aunno, T. & Price, R.H. (1985) Organizational Adaptation to Changing Environments. American Behavioral Scientist, Vol 28 No. 5, 669-683.

Dawkins, R. (1996) The Blind Watchmaker: Why the Evidence of Evolotuion Reveals a Universe without Design. New York, W. W. Norton.

Delacour, H. & Liarte S. (2012) The Red Queen Effect: Principle, synthesis and implications for strategy. Management vol. 15 no. 3, 313-330.

Derfus, P.J., Maggitti, P.G., Grimm, C.M. and Smith K.G. (2008) The Red Queen Effect: Competitive Actions and Firm Performance. The Academy of Management Journal, Vol. 51, No. 1, 61-80.

Flanigan, R.L. and Obermier T.R. (2016) An Assessment of the Use of Social Media in the Industrial Distribution Business-to-Business Market Sector. The Journal of Technology Studies, Vol. 42, No. 1, 18-29.

Hannan, M.T. ve Freeman, J. (1977) The Population Ecology of Organizations. American Journal of Sociology, Vol. 82, No. 5, 929-964.

Hannan, M.T. & Freeman, J. (1984) Structural inertia and organizational change. American Sociological Review 49: 149-164.

Tinati, R., Halford, S., Carr L. and Pope C. (2014) Big Data: Methodological Challenges and Approaches for Sociological Analysis. Sociology, Vol. 48, No. 4, 663-681.

Wilbon, A.D. (2015) Technology Strategy and Organizational Learning: Applying Population Ecology to Understanding the Influence on Firm Survival. Academy of Strategic Management Journal, Volume 14, Number 2, 221-236.

Wu, J., Sun D., Hu, B. and Zhang, Y. (2009) Organizational Adaptative Behavior: The Complex Perspective of Individuals-Tasks Interaction. Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, Part I, LNICST 4, 28-38.



  • There are currently no refbacks.

Copyright (c) 2018 Journal of Media Critiques [JMC]

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.