Engineering and Implementing an Executive-Level Communication Plan in a Global Professional Environment: A Case Study

Bridgette Lipman, Mary Zychowski Ashlock


Communication within organisations in a global environment requires effective internal and strategic planning at the executive level. Previous studies indicate that measurement is a key factor in assessing the needs and success of global communication within an organisation. Survey questions were used to measure satisfaction responses from 650 local and 110 global employees in a technology division of a large manufacturing company. In this case study, employees expressed the need to connect team members through face-to-face meetings, employee webcast meetings, web chat forums, and an updated employee networking site. The findings formed the foundations for recommendations for strategy, objectives, and tactics within the organisation.


Communication, Global, Organisation, Strategic

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