Azmat Rasul


Production, distribution, and consumption of cinematic violence raises several questions of academic import. Despite a plethora of research studies exploring the nature of screen violence and its effects on viewers, a serious debate on the influence of state machinery on the production of sanitized violence in movies is still wanting. Likewise, Bollywoods role in advancing the Indian governments agenda in war and peace times has been paid petite attention in academic discourses dealing with media-state interconnection. This article explores the relevance of Herman and Chomskys propaganda model as a framework for analysis and analyzes Bollywoods movies based on stories of violence in war and peace times. The article discusses the connections with the Indian state apparatus that influences production processes in the Indian film industry by providing financial assistance and applying multifarious political, social, economic, and ideological pressures (filters). The findings suggest that the Bollywood movies support diplomatic initiatives of the Indian government through cinematic narratives of sanitized violence.


soft power; propaganda model; violence; Bollywood; political economy

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