Vol 1, No 5 (2015)

June 2015

DOI: https://doi.org/10.17349/jmc115200

Social, Cultural and Political Effects of Mass Media Industrys Mode of Production and Operation

Mass media industry is created by the media corporations such as radio, TV, newspapers, , cinema and also by the mass consumption focused communication agencies such as advertisement, public relations, media planning agencies. In todays technologies, industry has structurally changed with the internet based mediums, and gained new forms of production and distribution. Today, mass media industry is in a new era; interactive, more personal, has both mass and individual access power, able to cristalize the social structure for global marketing networks, and also enables consumer for producing the content.

Mass media corporations has social, cultural and political impacts and restructures both mass audiences and societal organization via relations of production and practices through organizational structures, establishing a way of realization of economy and resulting as a form of conscious economy.

For this reason, mass media industry can not be reduced to professional practices, production refinement or economical area based on commercial profits. Mass media industry has a significant role on influencing the socialization by producing content, through internal relations of production as well as existing societal relations of production and social structure and relations between classes.

Inherently, consisting in the political economy of the social structure, these media of the mass media industry, based on solid store discipline production processes, shape mode of production, develop the principles of relations of production and practices, in addition it create audiences which consent to ruling social, cultural, political structures.

Through media theories framework, content industry that means the relations of production such as; gatekeeper, agenda setting, role model, organic intellectual, hegemonia, cultivation, hypodermic needle theories and concepts explains how mass communication relations of production are significant in terms of the outcomes of these productions. To be able to create the sovereign thought and consumption market, mass communication and relations of production need to be embodied with evolving production disciplines, establishing media professionals auditing and production network, creating economical forms for mass consumption.

In the last century of the media history and societal revolutions, the mode of mass communication production gained significant dimension through social, cultural, and political effects of the before-intime-after phases of production. In a capitalist political economic structure, the modes of production and practices in mass media create uniform results, public opinion that consents to social, cultural and political structures, and also take part to ease accumulation of capital funds and create monopolistic markets.

From production of information to publishing and printing industries, media planning and execution, all areas covered by mass media modes of production and relations of production not only take place inside of the merely industrial practices but also, produce social, cultural and political effects.

Guest Editors



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Table of Contents


Azmat Rasul, Mudassir Mukhtar
Badreya Aljenaibi
Jennifer Anne Gehrisch
Dincer Atli, Tuncer Can
Bahar Dincakman
Burton Speakman
Michael S. Jeffress
Travis Loof